Our People

Steven Larsen, J.D.

Steven Larsen J.D., Managing Member

Mr. Larsen is the CEO of Goforth Group, LLC and its related companies. He oversees the company’s investments and selects its projects. For any new project he, along with key personnel, researches and selects the projects team members (engineering, architectural, legal, financial, marketing, environmental, and other firms). Larsen is an attorney with 30 years legal and business experience; with an emphasis in contracts, leasing, acquisitions, financing, real estate, zoning, and construction; he is certified as a court-ordered mediator.

His passion for healthcare and senior living started when he worked as a caregiver and as an assistant to the medical director of a 140 bed skilled nursing facility while in high school and college. He developed and owned his first adult care facility at age 22 and another larger facility in 2006. His goal is to develop, own and operate 10+ assisted living/memory care facilities in 7 years, using ‘Best in Class’ technology, architectural, construction, legal, financial, marketing and management.

Mr. Larsen founded and served as CEO of a Chicago based development and commercial real estate firm for 10 years. While there he was involved in nearly $1 billion of projects/transactions. Mr. Larsen also served as CEO of a 70 person real estate firm in Michigan, boosting the firm’s sales to $75 million annually. Mr. Larsen attended the night law program at WMU/TM Cooley Law School; he is a licensed attorney in the state of Michigan.

He is past president of the South Haven Rotary Club and currently serves as Chairman of the local planning commission (he has served on the commission for more than 15 years). He is a member of Peace Lutheran Church and its worship team.

Mr. Larsen is a licensed private pilot, competitive athlete, with more than 36 triathlon, enjoys golf and tennis. He is embarking on a new journey this Summer with competitive sailing on a MC Scow, as a new member of the Spring Lake Yacht Club. Steve and his family reside in South Haven, MI.